Test marketing is very expensive.As a result which of the following is true of some companies?
A) They go for a national introduction than an expensive test market.
B) They do not test market line extensions of well-known brands to save costs.
C) It is better to have a large-scale test market that is decidedly affordable.
D) They mandatorily test market line extensions of well-known brands.

Question

Quizplus · Accepted Answer

Some companies choose not to test market line extensions of well-known brands to save costs, as these extensions are less risky due to the established brand reputation.

Test Marketing Is Very Expensive