Which of the following statements best describes simultaneous product development?
A) It is a strategy that provides general guidelines for generating,screening,and evaluating new-product ideas.
B) It is used to determine the reactions of potential customers in a market situation.
C) It is the process where all the involved areas work together rather than sequentially during a product's development.
D) It is a strategy that links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Question

Quizplus · Accepted Answer

Simultaneous product development involves all departments working together concurrently rather than in a linear sequence, which speeds up the development process and improves collaboration.

Which of the Following Statements Best Describes Simultaneous Product Development