Nutrioats, an oatmeal cookie product, has been in the market for over seven years. However, the product is now in its decline stage. In this case, which of the following will be a successful strategy to market Nutrioats?
A)Lengthening the product line
B)Focusing on adding new users
C)Spending heavily on advertising to educate consumers about the product's benefits
D)Eliminating all nonessential marketing expenses and letting sales decline

Question

Quizplus · Accepted Answer

In the decline stage, it's often more cost-effective to reduce marketing expenses and allow the product to phase out naturally, as the market demand is decreasing.

Nutrioats, an Oatmeal Cookie Product, Has Been in the Market