Which of the following statements is true of opinion leaders?
A)They most likely belong to the late majority category of adopters.
B)They speed up the diffusion process through word-of-mouth communication.
C)They are distinguished by demographics.
D)They have the longest adoption time and the lowest socioeconomic status.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are influential in their social networks and have the ability to spread information and ideas through word-of-mouth communication. They are typically early adopters and tend to speed up the diffusion process. Demographics and adoption time/socioeconomic status are not defining characteristics of opinion leaders.

Which of the Following Statements Is True of Opinion Leaders