In the context of the new-product development process, the decision to market a product is made during _____.
A)commercialization
B)test marketing
C)development
D)business analysis

Question

Quizplus · Accepted Answer

Commercialization is the final stage of the new-product development process, where the decision to market a product is made. This stage involves bringing the product to the market, positioning it, and launching it. Before reaching the commercialization stage, the product goes through various stages, such as idea generation, screening, concept development and testing, business analysis, and test marketing. Therefore, the decision to market a product is made during the commercialization stage.

In the Context of the New-Product Development Process, the Decision