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Business
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Strategic Thinking Todays
Quiz 10: Corporate Strategy and Diversification
Path 4
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Question 1
Short Answer
Why are U.S. companies often the first to develop new products that are later made into commercial successes by other companies?
Question 2
Multiple Choice
Which of the following can explain why firms fail to realize hoped-for synergies from their diversification activities?
Question 3
Multiple Choice
______________ refers to using the same resource to do different things either to take better advantage of existing resources, to achieve lower unit costs, or both.
Question 4
Multiple Choice
_____________ exist when unit costs decline with increases in production, as fixed costs are spread over a larger volume of output.
Question 5
Multiple Choice
_______________ is the simplest route to global markets.
Question 6
Multiple Choice
Firms that engage in extensive ______________ diversification are referred to as conglomerates.
Question 7
Multiple Choice
_______________________diversification refers to a strategy that involves adding businesses or product/services lines that are unrelated to the existing core business.
Question 8
Multiple Choice
_________________ diversification refers to a strategy of adding related or similar product/service lines to the existing core business, either through acquisition of competitors or through the internal development of new products or services.
Question 9
Multiple Choice
________________ integration refers to a strategy of moving closer to the consumer or end user by acquiring or establishing retail outlets for the distribution, sale, or after-sale service of the firm's products or services.