Laelle Inc. is a company that sells apparel for women. It recently shut down its physical store and is operating as a completely app-based store now. The app allows users to access the store's products anytime and anywhere using their cell phones, and it also has features that allow users to compare the prices of products across different online stores. This scenario exemplifies:

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M-commerce refers to conducting commercial transactions through mobile devices, such as smartphones and tablets. Laelle Inc. is now operating as an app-based store accessible through users' cell phones, which is a classic example of m-commerce. While multichannel marketing and dual distribution involve selling products through multiple channels, this scenario mainly focuses on the mobile channel. Drop and shop programs, on the other hand, involve customers dropping off their items and picking them up later, which is not applicable in this case.