Which of the following statements is true of retail channel omnification?
A)Physical and online stores are combined into a single system for delivering on customer demand.
B)Consumers are required to pick up their orders from a physical store after purchasing them online.
C)Physical stores are replaced by warehouses to store goods that can be purchased online.
D)Consumers are required to visit physical stores before getting access to their online store.

Question

Quizplus · Accepted Answer

Retail channel omnification refers to the process of integrating physical and online stores into a single system for fulfilling customer demand. This means that customers can seamlessly shop across multiple channels and have the option of receiving their products via delivery or in-store pickup. Option B and C are not accurate descriptions of retail channel omnification, and option D is not a common practice in modern retail.

Which of the Following Statements Is True of Retail Channel