To consumers, value is based upon:
A)the absolute monetary value of price.
B)perceived satisfaction.
C)ability to get a discount on a product.
D)the steadiness of price over a period of time.

Question

Quizplus · Accepted Answer

Value to consumers is based upon perceived satisfaction, meaning how much they believe a product or service will meet their needs and provide benefits relative to the price they are paying. While price is a factor in determining value, it is not the only factor. Discounts and price stability may also be perceived as benefits, but ultimately it is the satisfaction the consumer receives from the product or service that determines its value.

To Consumers, Value Is Based Upon