In marketing and sales messages, the best way to handle potential objections is to
A) explain why the objections aren't really important.
B) avoid mentioning them.
C) suggest that anyone who has them simply needs to do more research.
D) identify them up front and try to address as many as you can.

Question

Quizplus · Accepted Answer

Identifying potential objections up front and trying to address them can help build trust with the customer and show that you understand their concerns. Ignoring objections or stating that they aren't important can come across as dismissive and may even turn customers away. Suggesting that someone needs to do more research can be seen as condescending and may also turn customers away.

In Marketing and Sales Messages, the Best Way to Handle