In marketing and sales messages, what is the primary difference between selling points and benefits?
A) Selling points focus on the user rather than the product.
B) Selling points focus on the product rather than the user.
C) Selling points are positive whereas benefits are not.
D) None of the above is correct.

Question

Quizplus · Accepted Answer

Selling points are specific features or characteristics of a product, while benefits are the positive outcomes or results that the user will experience as a result of those features. Therefore, selling points focus on the product, while benefits focus on the user.

In Marketing and Sales Messages, What Is the Primary Difference