A common effective approach to presenting the benefits of a product is to
A) list the features, and challenge the audience to figure out the benefits.
B) describe them with highly complex terms.
C) choose one direct benefit and one indirect benefit.
D) show them in a list or a table.

Question

Quizplus · Accepted Answer

Showing the benefits of a product in a list or table is an effective approach because it makes it easy for the audience to understand and compare the benefits. This approach also allows the presenter to prioritize and highlight the most important benefits. Listing the features and challenging the audience to figure out the benefits can be confusing, while describing them with highly complex terms can be overwhelming and off-putting. Choosing one direct benefit and one indirect benefit may not provide a comprehensive picture of the product's benefits.

A Common Effective Approach to Presenting the Benefits of a Product