In a marketing or sales message, product claims are supported
A) by solid evidence from a credible source.
B) by testimonials from paid reviewers.
C) information from rival products.
D) primarily by testimonials from satisfied customers.

Question

Quizplus · Accepted Answer

Product claims should be supported by solid evidence from a credible source to be trustworthy and convincing to potential customers. Testimonials from paid reviewers or satisfied customers can also be effective, but they should be supplemented with factual evidence. Information from rival products should not be used to support product claims.

In a Marketing or Sales Message, Product Claims Are Supported