In marketing and sales messages, you can deemphasize the price of your product by
A) commenting on how wealthy your readers probably are.
B) mentioning it in the middle of a paragraph.
C) stating it right at the beginning.
D) doing all of the above.

Question

Quizplus · Accepted Answer

By mentioning the price in the middle of a paragraph, you can deemphasize it and focus on the benefits and features of the product instead. This can help shift the focus away from the price and towards the value of the product for the reader. Option A is not recommended as it may come across as insulting to the reader, and option C may immediately turn away potential customers who are unable or unwilling to pay that price. Option D is incorrect as it includes all options, including the incorrect ones.

In Marketing and Sales Messages, You Can Deemphasize the Price