A full go-to-market (GTM) strategy encompasses channels that a venture uses to connect with its customers and the organizational processes it develops to guide customer interactions, but has little if any impact on its ability to cost-effectively deliver its value solution to its target segments.

Question

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A full go-to-market strategy includes not only channels and organizational processes for customer interaction, but also considerations for how a venture will deliver its value solution to target segments in a cost-effective manner.

A Full Go-To-Market (GTM) Strategy Encompasses Channels That a Venture