A compelling mission statement is essential for a social venture for all of the following reasons except which one?
A) It can act as a guiding light for the social entrepreneur
B) It keeps the focus on the venture and what it is designed to do
C) It is standard operating procedure
D) It can attract customers and resources

Question

Quizplus · Accepted Answer

A compelling mission statement is essential for a social venture because it can act as a guiding light for the social entrepreneur, keep the focus on the venture and what it is designed to do, and attract customers and resources. However, it is not standard operating procedure as not all social ventures may have a formal mission statement.

A Compelling Mission Statement Is Essential for a Social Venture