There are two categories of innovations: sustaining and disruptive. Which of the following are characteristic of innovations considered to be sustaining?
A) They tend to be less complex, more accessible and convenient
B) They are likely to be attractive to markets that are not adequately served by existing product and service solutions
C) They include incremental and breakthrough product and service innovations that are targeted to existing customers of the organizations
D) They provide "good enough" solutions to social challenges that are not effectively addressed using traditional approaches
Correct Answer:
Verified
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