Features of focus strategy include all except:
A) Market segmentation is a core factor.
B) Goal is to meet the demand of the target segment.
C) Low cost objective is a must.
D) Customer loyalty is always attained.

Question

Quizplus · Accepted Answer

Low cost objective is not a requirement for a focus strategy. Focus strategy can also pursue differentiation within the narrow target market. While customer loyalty is desirable, it is not an automatic outcome of focus strategy.

Features of Focus Strategy Include All Except