__________ is a management approach that strives to achieve long-term success through customer satisfaction. All members participate in improving processes, products, services, and the culture in which they work to increase the customer satisfaction.
A) Competitive advantage
B) Customer Relationship Management (CRM)
C) Total Quality Management (TQM)
D) Functional level strategy

Question

Quizplus · Accepted Answer

Total Quality Management (TQM) is a management approach that focuses on improving customer satisfaction through continuous process improvement, employee involvement, and strong leadership. It involves all members of the organization in improving quality and creating a corporate culture focused on meeting and exceeding customer expectations. Competitive advantage, Customer Relationship Management (CRM), and Functional level strategy are not specifically focused on customer satisfaction through process improvement, but rather on different aspects of business strategy and operations.

__________ Is a Management Approach That Strives to Achieve Long-Term