Competitive Profile Matrix (CPM) identifies a firm's major ___________ and their particular ________________.
A) Customers, strengths and weakness
B) Competitors, opportunities and threats
C) Competitors, strengths and weakness
D) Customers, opportunities and threats

Question

Quizplus · Accepted Answer

The Competitive Profile Matrix (CPM) focuses on analyzing a company's competitive environment by identifying its major competitors and evaluating their strengths and weaknesses. Therefore, the correct choice is C, "Competitors, strengths and weakness." The other options (A, B, and D) are incorrect as they do not accurately capture the purpose of the CPM.

Competitive Profile Matrix (CPM) Identifies a Firm's Major ___________ and Their