According to Fine, a marketing plan should be based on a "4Ps" model.
Correct Answer:
Verified
Q16: Strategic positioning takes into consideration of diverse
Q17: The major disadvantage of referral networks is
Q18: Mailing or advertising will not be useful
Q19: Membership marketing sometimes provides a good financial
Q20: A NPO publication accepts advertising only when
Q22: A basic marketing mix has four Ps
Q23: Theoretically, the organization that creates for itself
Q24: According to Fine, probing to evaluate the
Q25: For-profit and NPO enterprises may have different
Q26: The most effective marketing approaches are those
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