The most effective marketing approaches are those that do two things for the NPOs' communication efforts __________.

Question

Quizplus · Accepted Answer

The most effective marketing approaches are those that differentiate the NPOs and show the NPOs' material to the target group. By differentiating the NPOs, they stand out from their competitors and can attract more donors and supporters. Showing the NPOs' material to the target group ensures that their message reaches the people who are most likely to respond positively to it. Following legal laws is important, but it is not the most critical factor in determining the effectiveness of a marketing approach. Showing the NPOs' material to the management is important, but it is not enough to reach their intended audience.

The Most Effective Marketing Approaches Are Those That Do Two