The authors state that "A marketing plan that has been well thought-out and documented for all should function smoothly and be on target." However, it has also been previously mentioned that the business environment is in constant change. How would NPOs react based on the previous statements? Should they constantly revise their marketing plans? What about the cost?

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The Answer of The authors state that "A marketing plan that has been well thought-out and documented for all should function smoothly and be on target." However, it has also been previously mentioned that the business environment is in constant change. How would NPOs react based on the previous statements? Should they constantly revise their marketing plans? What about the cost?

The Authors State That "A Marketing Plan That Has Been