"Persuasion is usually incremental" is a premise of which theory?
A) Social exchange theory
B) Social judgment theory
C) Monroe's Motivated Sequence
D) Information hunger theory

Question

Quizplus · Accepted Answer

Social judgment theory is based on the premise that persuasive messages are evaluated based on an individual's preexisting attitudes and beliefs. Persuasion is viewed as a process of incremental change, where the message gradually shifts the individual's attitude closer to the message's position. This theory explains how people process and respond to persuasive messages based on their existing beliefs, and how persuasion can be more effective if it is targeted towards individuals with moderate attitudes on the topic at hand.

"Persuasion Is Usually Incremental" Is a Premise of Which Theory