Jimmy went to a concert and tweeted the view from his seat to his followers. Later, a fight broke out at the concert, and a prominent news organization reached out to him to interview him about the incident. That Jimmy's personal tweet was "picked up" by a large news organization is best illustrated by which idea?
A) message richness
B) mass communication
C) viral tweets
D) masspersonal communication

Question

Quizplus · Accepted Answer

Masspersonal communication refers to the blurring of the line between personal communication and mass communication, often through the use of social media. In this case, Jimmy's personal tweet about the concert was picked up by a large news organization, turning it into a form of mass communication.

Jimmy Went to a Concert and Tweeted the View from His