Competitive advantages within the same market can be gained by
A) Appealing to customers in a targeted market
B) Enhancing unique intangible assets
C) Enhancing tangible assets
D) All the above

Question

Quizplus · Accepted Answer

All of the options listed can be used to gain a competitive advantage within the same market. Appealing to customers in a targeted market allows a company to focus its resources and messaging on a specific group of consumers, making its offerings more attractive to that group. Enhancing unique intangible assets, such as brand reputation and customer service, can create a differentiated value proposition that sets a company apart from its competitors. Similarly, enhancing tangible assets, such as production facilities or distribution networks, can improve a company's ability to operate more efficiently or deliver higher quality products. By pursuing all of these strategies, a company can build a strong competitive advantage that enables it to succeed within its industry.

Competitive Advantages Within the Same Market Can Be Gained by