The Resource Based View suggests that competitive advantage comes from a firm's unique tangible and intangible resources.

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The Resource Based View theory proposes that a firm's competitive advantage is derived from its specific set of valuable, rare, inimitable and non-substitutable resources and capabilities. These resources can be both tangible and intangible, such as patents, skilled personnel, brand reputation, technology, customer relationships, and so on.

The Resource Based View Suggests That Competitive Advantage Comes from a Firm's