Nanocell (Scenario)
Two years ago, Nanocell, a small Canadian company, began manufacturing a solar cell that holds a charge for 24 hours, many times longer than any competing solar cell. International sales of the palm-sized solar cell occurred quickly, and soon Nanocell was exporting to Australia, China, and Africa. Today, Nanocell is a growing multinational enterprise with sales expected to soar even higher.
-Nanocell is considering partnering with either an agent or a foreign distributor to expand its overseas sales. Which of the following, if true, would most support Nanocell's decision to partner with an agent instead of a foreign distributor for the purpose of expanding sales?
A) Nanocell has more widespread connections with foreign partners in Asia than in Europe.
B) Nanocell's executives are opposed to having a foreign partner take title to their product.
C) The major foreign distributors of solar power technology have strong track records of success.
D) The market price of Nanocell's products is too low to support payment of commissions.
Correct Answer:
Verified
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