Nanocell (Scenario)
Two years ago, Nanocell, a small Canadian company, began manufacturing a solar cell that holds a charge for 24 hours, many times longer than any competing solar cell. International sales of the palm-sized solar cell occurred quickly, and soon Nanocell was exporting to Australia, China, and Africa. Today, Nanocell is a growing multinational enterprise with sales expected to soar even higher.
-Which of the following questions is most relevant for evaluating whether Nanocell should partner with an agent or a foreign distributor to expand its overseas sales?

Question

Quizplus · Accepted Answer

Knowing the typical collaboration patterns of competitors will provide useful insights into the most effective approach for Nanocell to expand its overseas sales, and whether an agent or a foreign distributor would be the more suitable partner. Evaluating successful strategies of other solar technology companies or the cost of capital are not directly relevant to the decision of choosing a partner. Legal requirements, while important, are not the most relevant factor in this scenario.

Nanocell (Scenario) Two Years Ago, Nanocell, a Small Canadian Company, Began Manufacturing