Which of the following situations is an example of geocentric orientation?
A) Marsha, CEO of QST Solutions, believes that top level executives at her company should be Americans to avoid any communication gaps.
B) The Gram Group of retail stores decided to open branches in China and focus on changing their policies to suit the Chinese population to maximize profits.
C) Derek, the VP of Banner Technologies, wants managers from the firm's India office to visit the U.S. branch to provide training to American officials visiting India.
D) Chill & Break Inc., an American global coffee company, is used to judging other cultures by the standards of its own culture.
Correct Answer:
Verified
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