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Japanese Supercenter (Scenario) the Tag-Mart Chain of Discount Superstores Is Nearing Completion of Nearing

Question 100

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Japanese Supercenter (Scenario)
The Tag-Mart chain of discount superstores is nearing completion of its new supercenter in Tokyo. The Tokyo store is the first foreign store for the large U.S.-based company. Tag-Mart offers a large variety of products at virtually unbeatable prices. A group of Tag-Mart representatives has traveled to Tokyo to inspect the new store and hire a store manager. The top two contenders for the position are Hisako Aoki and Takematsu Sato. Aoki has 25 years of experience managing a local department store renowned for its customer service. Sato, born and raised in Japan, earned a college degree in the U.S. before working six years as a manager at a Texas Tag-Mart.
-Which of the following is a cultural barrier inherent to service firms that internationalize via FDI?


A) Service firms are unable to infiltrate international markets due to language issues.
B) The source of a firm's funding determines the location of its international subsidiaries.
C) A firm's corporate culture is overly influenced by its national culture.
D) Firms that internationalize via FDI usually make large spending cuts on advertising campaigns.

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