Which of the following actions most likely occurs in the experimental involvement stage of internationalization?
A) Managers open franchises within an economic bloc to gain valuable experience.
B) Management aggressively targets the domestic market to take control over competitors.
C) Managers target low-risk, culturally close markets through exporting or licensing.
D) Management targets psychically close markets through collaborative ventures or FDI.

Question

Quizplus · Accepted Answer

In the experimental involvement stage of internationalization, managers typically target low-risk, culturally close markets through exporting or licensing. This allows them to gain valuable experience in international business without incurring significant financial or operational risks. Franchising (option A) and collaborative ventures or FDI (option D) are typically more advanced strategies that are employed in later stages of internationalization, once the firm has developed a stronger understanding of the international market and its opportunities and challenges. Option B, focusing on the domestic market, is not typically associated with internationalization efforts.

Which of the Following Actions Most Likely Occurs in the Experimental