Which of the following is true with regard to positioning?
A) Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
B) More often than not, positioning dilutes brand equity.
C) Through positioning, firms emphasize differences from competitors' offerings.
D) Positioning refers to the process of scaling up production in a market characterized by high demand.
Correct Answer:
Verified
Q5: Explain the importance of a global market
Q6: In international business, marketing is concerned with
Q8: What is market segmentation? In a short
Q11: In which of the following industries is
Q13: _ refers to a marketing strategy in
Q14: Branding refers to the process of dividing
Q14: Explain the purpose of positioning. How does
Q17: Frequent business travelers, who are also affluent
Q18: In international business, marketing is concerned with
Q19: _ is the process of dividing the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents