Which of the following statements about entrepreneurial marketing is not True?
A) In entrepreneurial marketing, customers actively define the product.
B) In entrepreneurial marketing, actions are constrained by resources currently controlled.
C) In entrepreneurial marketing, marketers seek sustainable advantage through value-creating innovation.
D) In terms of risk perspective, entrepreneurial marketers seek ways to mitigate, stage, or share risks.
Correct Answer:
Verified
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