The textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. What are they?

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The three aspects of social media that social media marketers should consider when using social media tools for marketing purposes are creating something of value, enabling customer promotion, and encouraging participation. These aspects focus on building engagement with customers and creating a community around the brand. Cost, complexity, relevancy, control, contribution, distribution, resource management, and content are also important factors, but they are not the three specific aspects mentioned in the textbook.

The Textbook Recommends That Social Media Marketers Consider Three Aspects