The study by Berkowitz and LePage (1967) found that participants responded with more aggression when they were visually exposed to guns. This might occur because the sight of the weapons increased the accessibility of aggressive mental structures. What is this process known as?

Question

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The process described is called priming, where the exposure to a stimulus (in this case, guns) increases the accessibility of related mental structures (such as aggression).

The Study by Berkowitz and LePage (1967) Found That Participants