I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." The competitor made significant in-roads into this market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 implementing?
A) cost leadership
B) product differentiation
C) cost differentiation in the segment
D) service focus

Question

Quizplus · Accepted Answer

I-scream-4 Ice Cream is implementing a product differentiation strategy by introducing new varieties of ice creams to counter the competitors' three varieties of orange peel ice cream. This strategy aims to distinguish the company's products from its competitors and cater to the diverse tastes and preferences of its customers.

I-Scream-4 Ice Cream Recently Faced Competition Against Their Flagship Brand