Focused differentiation occurs when ________.
A) a better product is provided within an industry segment
B) there is limited competition in an industry
C) the customers are highly price-sensitive
D) product quality improves across an entire industry

Question

Quizplus · Accepted Answer

Focused differentiation occurs when a company provides a better product within a specific industry segment. This allows the company to target a specific group of customers who are willing to pay a premium for the superior product. Limited competition or highly price-sensitive customers are not necessarily factors in focused differentiation, and product quality improvements across an entire industry would not necessarily lead to focused differentiation.

Focused Differentiation Occurs When ________