Which of the following statements is True about social CRM?
A) Customers likely to generate the most business get the most attention from the organization.
B) All the customer relationship processes in social CRM are structured and controlled.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies control the customers.

Question

Quizplus · Accepted Answer

Social CRM allows customers to craft their own relationships with the company based on their individual needs and preferences. Unlike traditional CRM, social CRM is more customer-driven and allows for increased flexibility and customization of the relationship. Customers are not controlled by the company, but rather have more control over their own interactions and experiences. Option A is incorrect because social CRM focuses on building relationships with all customers, not just the ones who generate the most business. Option B is incorrect because social CRM typically involves less structure and control compared to traditional CRM. Option D is incorrect because customers should not be controlled by the company, as this goes against the principles of social CRM.

Which of the Following Statements Is True About Social CRM