This is where you would use some, but not all, available outlets for the good or service.
A) Selective distribution.
B) Intensive distribution.
C) Exclusive distribution.
D) Niche distribution.

Question

Quizplus · Accepted Answer

Selective distribution refers to using some, but not all available outlets for the good or service. This is often the best choice as it allows for a balance between accessibility and exclusivity. By limiting the number of outlets, the brand can control the quality of the retailer and ensure a consistent image and customer experience. It also allows for more attention and support from the distributor, which can result in better sales and marketing efforts. However, it still provides enough accessibility for the product to reach a significant audience. Intensive distribution can sometimes lead to oversaturation and dilution of brand value, whereas exclusive distribution can limit the potential audience and sales. Niche distribution may be appropriate for specialized products, but is not always applicable. Therefore, selective distribution is often the optimal choice.

This Is Where You Would Use Some, but Not All