AIDA is a hierarchy of effects or sequential model used to explain how advertising works. AIDA stands for:
A) Awareness, intensity, desire, and application.
B) Action, interest, desire, and awareness.
C) Awareness, interest, desire, and action.
D) Application, interest, density, and action.
Correct Answer:
Verified
Q1: The process by which individuals share meaning
Q3: Ideally, marketing communications objectives should consist of
Q4: This is part of the communication process
Q5: Marketing communications is a more contemporary term
Q6: Which of the following is not an
Q7: People who exert personal influence because of
Q8: _ is an electronic version of the
Q9: _ emphasizes that each phase occurs in
Q10: ADDA is a hierarchy of effects or
Q11: The interaction model recognizes that messages can
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