Ideally, marketing communications objectives should consist of three main elements. Which of the following is not an element of marketing communications objectives?
A) Sales objectives
B) Corporate objectives
C) marketing objectives
D) Communications objectives
Correct Answer:
Verified
Q1: The process by which individuals share meaning
Q2: AIDA is a hierarchy of effects or
Q4: This is part of the communication process
Q5: Marketing communications is a more contemporary term
Q6: Which of the following is not an
Q7: People who exert personal influence because of
Q8: _ is an electronic version of the
Q9: _ emphasizes that each phase occurs in
Q10: ADDA is a hierarchy of effects or
Q11: The interaction model recognizes that messages can
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