Nestlé sells green tea flavoured Kit Kats in Thailand is an example of the strategy of ______________to the ethnic market.
A) total standardisation
B) distribution adaptation
C) product adaptation
D) advertising adaptation

Question

Quizplus · Accepted Answer

Nestlé's decision to sell green tea flavoured Kit Kats in Thailand is an example of product adaptation, as they are modifying their product to appeal to the tastes and preferences of the local market.

Nestlé Sells Green Tea Flavoured Kit Kats in Thailand Is