An experimenter created two ways to join a focus group about snack foods. People in one group filled out a brief questionnaire about their food preferences. Those in another filled out a long questionnaire with many embarrassing personal questions. How would each set of people feel about the focus group?

Question

Quizplus · Accepted Answer

This scenario is an example of effort justification, where people who undergo a more difficult or embarrassing process to achieve something (like filling out a long and embarrassing questionnaire) tend to value or enjoy the outcome more than those who did not have to make as much effort (like filling out a brief questionnaire).

An Experimenter Created Two Ways to Join a Focus Group