If the physical stress (intensity) of a punisher increases gradually from response to response, we will continue to make the responses that produce that presumed punisher to very high levels of intensity of that presumed punisher.

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Quizplus · Accepted Answer

This is known as the "response-stimulus gradient" and it states that as the intensity of a punisher gradually increases, we will be more likely to continue making responses that produce it, even if it becomes very intense.

If the Physical Stress (Intensity) of a Punisher Increases Gradually