HSBC advertises itself as 'the world's local bank,' suggesting that whilst it is a global organization, it adapts its practices to fit different national cultures. Which of the following describes this?
A) Intensification of consciousness
B) Glocalization.
C) Intangible space
D) Disneyization of society

Question

Quizplus · Accepted Answer

Glocalization is where a global organization adapts its products and services so cater for different national tastes.

HSBC Advertises Itself as 'The World's Local Bank,' Suggesting That