Deal and Kennedy's typology: Link the culture with an example of its environment.
-Pharmaceutical firm devising new drug

Question

Quizplus · Accepted Answer

Deal and Kennedy's typology suggests that a "Bet-your-company culture" is where big stakes decisions are made, often with a long time horizon for seeing the results. A pharmaceutical firm devising a new drug fits this description well, as it involves significant investment and risk, with the outcome uncertain until the drug successfully passes through trials and regulatory approval, which can take years.

Deal and Kennedy's Typology: Link the Culture with an Example