Porter (1985) maintains that a firm can either have a low cost or a differentiation position. Recent examples of Dell and Amazon.com have shown that_______
A) his theory was right.
B) a third strategy is required.
C) firms may need to strive for both positions.
D) None of the options given are correct.
Correct Answer:
Verified
Q1: Which of the following is not a
Q2: As per Day and Wensley (1988) there
Q4: Successful performance will be manifest in
A) market
Q5: Satisfied customers tend to remain _ to
Q6: Managers spend a lot of time evaluating
Q7: The problem with most measures of customer
Q8: The logic of the process model of
Q9: The ideal marketing control variable would be
Q10: CLV is the _ of the profits
Q11: CLV can be increased by
A) increasing retention
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