Porter & Kramer (2002) suggest that charitable giving can be used to improve an organization's "competitive context". By this they mean that __________________

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Porter and Kramer propose that companies can use philanthropy to merge social goals and economic goals, creating what they call a "shared value" approach. This approach seeks to create economic value while also addressing social challenges, such as poverty or environmental sustainability. By doing so, companies can improve their competitive context by building trust with stakeholders and enhancing their reputation, which can ultimately lead to improved financial performance.

Porter & Kramer (2002) Suggest That Charitable Giving Can Be