Actions undertaken by the firm or donations aimed at improving or preserving the environment surrounding the firm is called ______

Question

Quizplus · Accepted Answer

Green marketing refers to actions taken by a firm to improve or preserve the environment surrounding the firm. It involves the promotion and sale of environmentally friendly products or services, as well as the implementation of sustainable business practices. Cause-related marketing, on the other hand, refers to a firm's support of charitable causes or non-profit organizations through donations or other means, without necessarily having a direct focus on environmental issues. Ethical marketing encompasses both green marketing and cause-related marketing, as well as other efforts to promote ethical practices within the firm and in the wider community. However, the most appropriate answer to this question is D, as it specifically relates to the conservation and protection of the natural environment.

Actions Undertaken by the Firm or Donations Aimed at Improving